The Birth of a Collection
So for my Fashion Ind: Design midterm project is to create a collection of eight looks with a marketing student and another design student.
How is that done?
By creating a concept. To create a concept, the designer goes out and finds inspiration through travel, photographs or whatever that ignites the imagination. For our concept, I thought of the events that will take place next year to mark 2008. And since the Olympics are coming up, I decided to examine athletic wear through shapes, cuts and mixing it in with the slow-paced partaking of tea. Speed and agility vs. ritual. If this line really was to be sold, by the time it trickles down to the lower level market (Devil Wears Prada), the Olympics will have arrived which will coincide with the trend for athletic wear. The image research I did of Nike, Puma, Stella McCartney for Adidas, the Olympic architecture currently being built in Beijing as well as tea ceremony, porcelain, Victorian tea dresses and English architecture. I'm a believer that one does not solely find inspiration from costume history because the product of your collection will just look like things that have already been created in the past. Here's a pic of all the research I've done along the twenty two fabric swatches we collected and a list of potential competitors and price points.
The images are then selected and compiled onto a 'Mood Board' which is basically an inspiration board to show others what kind of atmosphere or mood the designer wants to convey.
From there the designer starts sketching out as many variations and ideas as possible. The more the better.
I must have drawn at least twenty five sketches and only four whole outfits were selected along with one or two elements from others. Hence staying up till 4am feverishly drawing and living on six hours of sleep today while dashing between getting groceries and juggling three projects.
Now what? Well we all got together today and they eliminated the ones that didn't appeal to them and picked the ones they liked. The girl who I am collaborating with only drew about five outfits.... Dude, you can't draw only ten designs if eight are picked. Usually one does forty designs for a set of eight to be selected. She also can't draw figures that well so I offered to draw all eight and she asked what then she should do. So in order not to offend her she's drawing four and I am drawing four... except our styles are different yet she insists that she can imitate my style pretty well. However if one cannot draw very well, how can someone imitate another's style? It worries me because it's a group grade. I don't want to sound arrogant or mean about it, but I'd rather me do all the drawing.
Anyway so tomorrow we're meeting up to examine the final drawings (minus pen and marker) and hopefully it'll go well. Then the marketing comes in with price points, interior layouts, logos, company name, customer demographics etc.
Mmmm I can't wait to wake up tomorrow. Blueberry scone with imported English clotted cream for breakfast. :D Guess what?? I made mashed potatoes on my own from scratch! Haha. Someone, give me a gold star! I also got chocolate cheesecake ingredients to make a small cake for one of the girls who work in our department office because she's been so helpful and patient with me and my roomie and we feel bad for always asking her crap when it's our advisor's job to do so.
So we're watching 'Marie Antoinette' again because it's the crappiest and prettiest film ever. If you want to watch it for historical content, don't. If you want to watch it for historically accurate costumes, watch it. It's not worth watching because there's no climax and Sophia Copolla emphasizes on all the wrong points of her life (ie no execution). If you had no idea who Marie Antoinette was, you'd think it was a documentation of the most lavish parties in French 18th century history.
Anyway so we decided, my roomie and I, when the weather gets warmer (as if it wasn't freakishly warm enough now.. it's spring down here), we're going to go to Central Park and have an extremely lavish picnic with scones, English imported cream, cupcakes, fruit etc and we'll buy two yards of brocade to sit on.
No wonder we don't have boyfriends.
How is that done?
By creating a concept. To create a concept, the designer goes out and finds inspiration through travel, photographs or whatever that ignites the imagination. For our concept, I thought of the events that will take place next year to mark 2008. And since the Olympics are coming up, I decided to examine athletic wear through shapes, cuts and mixing it in with the slow-paced partaking of tea. Speed and agility vs. ritual. If this line really was to be sold, by the time it trickles down to the lower level market (Devil Wears Prada), the Olympics will have arrived which will coincide with the trend for athletic wear. The image research I did of Nike, Puma, Stella McCartney for Adidas, the Olympic architecture currently being built in Beijing as well as tea ceremony, porcelain, Victorian tea dresses and English architecture. I'm a believer that one does not solely find inspiration from costume history because the product of your collection will just look like things that have already been created in the past. Here's a pic of all the research I've done along the twenty two fabric swatches we collected and a list of potential competitors and price points.
The images are then selected and compiled onto a 'Mood Board' which is basically an inspiration board to show others what kind of atmosphere or mood the designer wants to convey.
From there the designer starts sketching out as many variations and ideas as possible. The more the better.
I must have drawn at least twenty five sketches and only four whole outfits were selected along with one or two elements from others. Hence staying up till 4am feverishly drawing and living on six hours of sleep today while dashing between getting groceries and juggling three projects.
Now what? Well we all got together today and they eliminated the ones that didn't appeal to them and picked the ones they liked. The girl who I am collaborating with only drew about five outfits.... Dude, you can't draw only ten designs if eight are picked. Usually one does forty designs for a set of eight to be selected. She also can't draw figures that well so I offered to draw all eight and she asked what then she should do. So in order not to offend her she's drawing four and I am drawing four... except our styles are different yet she insists that she can imitate my style pretty well. However if one cannot draw very well, how can someone imitate another's style? It worries me because it's a group grade. I don't want to sound arrogant or mean about it, but I'd rather me do all the drawing.
Anyway so tomorrow we're meeting up to examine the final drawings (minus pen and marker) and hopefully it'll go well. Then the marketing comes in with price points, interior layouts, logos, company name, customer demographics etc.
Mmmm I can't wait to wake up tomorrow. Blueberry scone with imported English clotted cream for breakfast. :D Guess what?? I made mashed potatoes on my own from scratch! Haha. Someone, give me a gold star! I also got chocolate cheesecake ingredients to make a small cake for one of the girls who work in our department office because she's been so helpful and patient with me and my roomie and we feel bad for always asking her crap when it's our advisor's job to do so.
So we're watching 'Marie Antoinette' again because it's the crappiest and prettiest film ever. If you want to watch it for historical content, don't. If you want to watch it for historically accurate costumes, watch it. It's not worth watching because there's no climax and Sophia Copolla emphasizes on all the wrong points of her life (ie no execution). If you had no idea who Marie Antoinette was, you'd think it was a documentation of the most lavish parties in French 18th century history.
Anyway so we decided, my roomie and I, when the weather gets warmer (as if it wasn't freakishly warm enough now.. it's spring down here), we're going to go to Central Park and have an extremely lavish picnic with scones, English imported cream, cupcakes, fruit etc and we'll buy two yards of brocade to sit on.
No wonder we don't have boyfriends.
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